Have you noticed that Vademecum has become new? It may not be easy to see the difference, but Hans Bull had no doubts when he took the new vademecum in his mouth.
– Instead of just having fresh breath, I got a cruel taste of soap that caused me to vomit, Bull told DinSide.
He thought there was something wrong with the contents of the bottle and immediately contacted Orkla customer service to let them know. He also sent the bottle for further investigation.
It turned out that everything was in perfect condition. The taste changes are due to the fact that Orkla has changed the place of production, the recipe and the name of the traditional mouthwash. The new mouthwash is called Classic, not Original.
– The recipe for the century-old product has been changed to unrecognizable! Shave Bull.
More environmentally friendly
In dialogue with Orkla customer service, the company explained that the mouthwash still contains menthol and peppermint oil, but they have changed the supplier of oils and foaming agent. This should foam a little more and is at the same time more environmentally friendly, but can contribute to a somewhat different taste.
– To mark the difference, we have therefore chosen to change our name, writes Anne Gjemdal, communication manager at Orkla, in an e-mail addressed to Dinside.
Bull is not very impressed by this explanation. He says he also asked his wife to sample the contents without explaining what he thought.
– After a few seconds, her vomiting reflex came on, and she had to brush her teeth to get rid of the taste.
– I am open to change, but not open to breaking myself, underlines Bull.
The Orignal Vademecum is still in store, but when it runs out it will be replaced by Klassisk.
– This is a product you buy every four years, something I only use occasionally, so it takes a long time to use a bottle. I think many will be shocked now that they buy a new bottle and find the product is completely destroyed.
Now he’s gone to buy a few pieces, so he’s insured for the next eight to ten years.
– If Orkla didn’t make sense before then, I’ll have to find another mouthwash.
They have it now, you have to believe Gjemnes.
– We register that several consumers are not satisfied with the new taste, and we recognize that the difference with the original is noticeable. Vademecum has loyal users, and of course we don’t want to disappoint them.
– We are therefore working on making adjustments in the composition so that it is closer to the original. We hope the improvements will be ready as soon as possible, she wrote in an email to DinSide.
Vademecum was previously produced by Tomten AS at Sandvika, a subsidiary of Tomten Fabriker in Gothenburg.
In addition to Vademecum, Tomten was behind other classic Norwegian brands such as Bio-Tex and Tomtegløgg.
Mouthwash has an ardent following and has long been an important ingredient in a number of women’s tips, or life hacks if you will, and Startsiden.no has rounded up quite a few of them.
We haven’t tested and can’t vouch for it, but if you, like Hans Bull, can’t take the new one in your mouth, maybe it’s worth a try?
Many of them catch colds, sore throats, athlete’s foot or pimples, but there are also some other fun suggestions, such as:
- Remove ticks
- Reduce pain or itching caused by wasp stings and mosquito bites
- Remove ballpoint pen strokes
- Wash the soles of white shoes